Heita FM exists to deliver quality programming to the communities of the Polokwane Area Main focus Mankweng Area
Promotes and supports their development through access to relevant information
Develops the human capacity of its staff and the community through dedicated media training programmes and special youth projects
Is enabled by accountable financial management, proactive marketing and outreach activities
Is produced by a dedicated team of staff and volunteers who are committed to social responsibility, critical thinking and innovation in media
Create academic course that will empower community and create employment.
To serve the interests of the community by providing information, education and entertainment programming.
Provide detailed, impartial and accurate information on all issues that are of interest to the community.
Entrench the diversity of cultures as a fundamental development component.
Provide enviroment that allow individuals to grow in their own radio craft
Provide for maximum accessibility for the community.
Develop academic programs that gives volunteers a full radio production and photographic qualification.